Customer Relationship Management
Customer relationship management (CRM) refers to practices, strategies and technologies that companies use to manage and analyze customer interactions as well as data throughout the customer lifecycle. Its goal is to improve business relationships with customers, assisting in customer retention and driving sales growth.
CRM systems are designed to compile information on customers across different channels -- or points of contact between the customer and the company -- which could include the company's website, telephone, live chat, direct mail, marketing materials and social media.
CRM systems can also give customer-facing staff detailed information on customers' personal information, purchase history, buying preferences and concerns.
The Sales Effect team will assist you and your team manage the entire customer experience, from prospect to client.
There won't be anything you and your team won't know and it will be all at your fingertips; from you computer, to your phone to your tablet - it's all there!